Is there any hope for the ideal bookstore?

Borders – My favorite bookstore

Recently, Borders Group Inc filed for Chapter 11 and closed a local Cincinnati store that I frequented. You can find details about the filing here. As I have explained in a previous post, I love to work at bookstores. They offer a great way to stimulate my mind while also offering the essentials (Internet and power outlets) to do actual work if I want to. We all knew that bookstores, in their current form, were going away. However, because I still love them is why I feel compelled to write about the disappointment that comes with their closing.

Photo by Mark Hillary

I remember hearing about Borders’ attempts at changing the layout and offerings of their stores with a new model. They were supposed to open one such store here in Cincinnati (the Kenwood area) about a year and a half ago. I waited with excitement to see how they attempted to approach a changing information market, but never was able to see it for myself. The construction project became a debacle and Borders, along with other companies, eventually backed out.

Borders realized that people are becoming less likely to purchase full-priced, bound books at the store. The demand is clearly not enough to warrant thousands of square footage for store space. People can both browse the information at the store for free (and then not buy anything) and find the exact piece of information needed online. It is rarely necessary to take a book home, and when it is it can usually be shipped home more cheaply.

Drastic changes must be made to save the bookstores…

Is there any hope?

Is there any way to fix the dying bookstore industry and make a brick and mortar store work? After all, there are an increasing number of people who can work without an office. Does that mean there is a growing market of people who would pay for a workplace at a bookstore?

Let’s analyze the benefits of bookstores versus other similar establishments (e.g. Libraries and Coffee Shops)…

Bookstore Pros

• Social gatherings – bookstores are a great place to meet with friends to chat.
• White noise – they realize conversations can get loud, so they try to please those trying to concentrate by piping music over the speaker system to generate white noise.
• Food is served – is there any reason to leave when there are vital nutrients and caffeine within a cricket pitch from my table?
• Research – bookstores have magazines and a wide variety of recent non-fiction books with which to perform research. When a topic can’t be found, just go online (with the free Internet service) and try to fill in the gaps.
• People watching – for those of us who get a little more enjoyment occasionally working around people.
• Store hours – bookstore hours are not usually as flexible as coffee shops but are much more so than libraries.

Library Cons

• Less Noise – theoretically, loud library-goers are supposed to be shunned. At least, that’s how they were when I was growing up. Nowadays, with constant cell phone interruptions, it seems people no longer treat libraries as a quiet place for reading.
• Food/Caffeine prohibited – I am getting sleepy, very sleepy…
• Obsolete resources – most libraries now have free Internet, which is a savior because very few of their nonfiction books are useful anymore.

My ideal bookstore

I don’t know if it can make any money, but as I alluded to in a previous post, I have an idea for the ideal bookstore.

It would combine all the best aspects of current bookstores, coffee shops, and bars.
 

• Books/Resources/Internet – this is a great benefit to current bookstores. If a goal is to reduce floor space, then books can be made available in electronic form but can only be accessed from within the bookstores’ provided Internet connection.
• Coffee/Food/Alcohol – follow a similar formula to normal bookstores but provide alcohol as well. If Chipotle can serve beer, can’t a bookstore too?
• More people watching – current bookstores are pretty good social environments as they are. However, for those people who want to be around others but not subject to their noise, there is no solution. My ideal bookstore would have social (loud) and focused (quiet) gathering areas. The quiet area would be surrounded by glass walls so as not to carry sound but to enable visibility.
• Great location – a nice perk would be to have an outdoor seating area or a window that overlooked heavy pedestrian traffic.

As I have never been employed in the bookstore industry, I do not know if my concept could even make money, but that is not my concern. I just want someone to build it so I can live/work/play there.